Course Overview

Data analytics provides the opportunity for companies and marketing teams to gain more insight to help make their business more relevant and establish themselves within saturated markets. Standing out is the biggest goal for your brand to attract your customers.

The world of marketing analytics uses maths, predictive modeling and machine learning to reveal insights from consumer data. This reveals a greater understanding of the consumer's mind and user behaviour, which in turn helps any business optimise how a product or service is positioned to improve sales.

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations.